Storytelling
Creative Direction
Full Production
Infomercial

Diamond Rewards Infomercial

Bello App
2024

A lifestyle-driven piece showing how Bello turns diamonds into food, fashion, and lifestyle rewards.

What we did

We followed the complete Bello journey — from in-app diamond collection to real-life redemption. Filming across multiple partner vendors, we showed how users exchange diamonds for meals, clothes, and everyday treats.

Food partner redemption
Food partner redemption
Lifestyle & fashion partner
Lifestyle & fashion partner
In-app diamond flow
In-app diamond flow
How it was shot
Setup
On-location across multiple partner vendors
Lens Stack
24–70mm + 35mm prime for lifestyle shots
Grade
Bright, clean lifestyle with warm skin tones
Output
1× hero infomercial · social cutdowns