Storytelling
Creative Direction
Full Production
Lookbook

Laundry Day Collection

SlowDown
2025

An on-location laundromat shoot capturing the quiet rhythm of laundry day — waiting, repetition, and everyday stillness.

What we did

We shot on-location inside a real laundromat, using the natural environment as our set. Rows of washing machines, fluorescent lighting, tiled floors, and idle moments became the backdrop for a grounded, lived-in lookbook.

Restart Diamond Tee
Restart Diamond Tee
Slowdown Panda Plushie
Slowdown Panda Plushie
NFS Slowdown Tee
NFS Slowdown Tee
Behind the Scenes
How it was shot
Location
Public laundromat
Lens Stack
24–70mm + 35mm prime
Grade
Natural tones with soft contrast
Output
1× hero lookbook · social cutdowns