WorkIP Branding
Uncle Zane — Building a Creator IP to 31M+ Views
How ZNX built its founder's car and motorcycle creator IP: 250+ videos, 31M+ organic views, 1.3M+ likes and 10 brand partners — all in-house.
Uncle Zane is the founder of ZNX Creatives and a Malaysian car and motorcycle creator. The content mixes reviews, car-build vlogs and comedy, in Bahasa Malaysia with plenty of Manglish — "Buat content sambil bikin lawak."
Every video is made by the ZNX crew: concept, shooting and editing in-house, vertical-first for TikTok and Instagram. ZNX also built unclezane.com, which works as the IP's home base and media kit for brands.
Across 250+ videos the IP has passed 31M+ organic views and 1.3M+ likes. The audience is 93.7% Malaysian and mostly male, aged 18 to 44, and the top Instagram reel reached 2.3M views (audience figures from TikTok and Instagram analytics, 9 Oct 2026).
The IP now earns through brand partnerships with SCHAFFEN, Profender x Autoclinic Malaysia, Kamatto, Yung Motorsport, KWrap and others, plus its own partner products.